Sssshhh. don’t tell anyone what I am going to tell you!

We are to build link popularity of our website for two main objectives…

1- To get relevant traffic from the online stops.
2- To get higher rankings in search engine to get traffic from them.

Link building is the process that needs lots of hard work, I don’t think there are webmasters love this operation a lot, and for good reason: It involves some serious search and hard work. You need to save your time and money according to your limited budget.

Links, Links, Links….

It’s not just all about getting scores of link from any website providing one way links to your web site. There is a formula and you must remember it

QUALITY + RELEVANCY = A GOOD ONE WAY LINK

If you keep getting one way links from different resources and they are not relevant as per your business industry or not qualitative such as FFA links then you are just not more than wasting your precious time continuously keeping an eye on those irrelevant resources.

Only a RELEVANT link may be equitant to 100 IRRELEVANT links, Effective link building strategy is only to get the links that are good in terms of relevancy. I am going to talk a bit about the techniques you can use to get more links to your website. There’s nothing so technical about them; they just involve some work, but they all pay off in terms of targeted traffic. In fact from 2 goals it should be the prime goal of your link building campaign.

INBOUND/ONE WAY LINKS to build targeted traffic.

When the goal is to get only the relevant link you must consider the nature of your web site:
If you sell some products than some comparison engines and shopping directories can be fit along with your web site promotion.

DIRECTORY SUBMISSION

There are hundreds of directories provides completely free registration, although you would have to search for those directories and collect your comprehensive database to submit your website in directories, To do it search in Google or Yahoo and start collecting your database…

Visit the site > Select the category > Submit information > done

PR of the directory is something to consider when submitting the website in that, and focus on the selection of the category such as:

If you are computer retailers (sell computer, parts, laptops) you may find 2 or 3 options in free directories,

”Home>Computers>Hardware>Components”
”Home>Computers>Systems>Desktop”
“Home>Computers>Region>UK>Retailers”

To me the third one “Home>Computers>Region>UK>Retailers” is what I count as Relevant Link coz it not only ranks me it also brings relevant traffic for my website, and always consider YAHOO DIRECTORY and OPEN DIRECTORY PROJECT as the important of all as they convert targeted traffic to your website.

PAID LINKS

If you are searching a high value link (let say a link from a PR 7 page), your PR is “0” and your site is brand new, here you can not get in through normal means. In this case, the offer involves money. Search the Paid Directories or portals, similarly Fill the form and pay for the link Or if not possible then E-mail them but this time be rather more direct to save your and their time. Some website charges a monthly fee, others charge a ‘per impression fee’, some charges yearly fee and some charges ‘per click fee’. Some time it is beneficial to avoid big guns YAHOO DIRECTORY etc and joins the smaller stuff but not every time

Don’t forget PR if smaller directories have PR7 and PR8 then go for these directories and submit your website, as sometime they provide gigantic amount of visitors at very fewer CTR.

RECIPROCAL LINKING

The traditional way to get links is to directly contact link partners to link to your website. Before doing this all of the heck you must consider some factor relating link partner (Trust rank, Spam, PR, Relevancy, Traffic Rank etc.). It is damn difficult to search these sorts of “link partners”. The ideas is simple search through major search engines including Google or Yahoo for your target keywords, and then put top 50 to 100 in your consideration channel, evaluate their similarity to your niche and save their contact information.

Contact link partners and offer something with a link from your website. This creates question:
What if they say No?
Your offer must be decent and communication between you both should be complete through E-mail or Phone. Make approach, Organized, and select the idea to write convincingly (You may find samples online of successful link request emails) and it is something you learn with time.

Well it is all reciprocal linking and Google has openly encountered it as Grey Hat technique in Jagger Update that can go Black Hat anytime, I strongly recommend avoiding such techniques and using one way links to boost your link building strength.

There is a lot to go in the next part 3 that would include:

Super fast link building strategies
Brand awareness through link building

Articles marketing
and a lot more..