I have talked about how important it is to know your customers to make an impact on sales. Its always easy to say something that is nearly impossible to do, but nothing is impossible, there is a solution of every problem hidden around us, we simply can’t see that…

Today I am going to write down some very important questions which you must know to thoroughly understand your customers. They are the reason of your business, if you can’t satisfy them you are not going to stay strongly to your feets…

Again mind you.. Its your customer support department who should be well trained to treat your customers, make the purchase a true memorable experience, keep important data, provide a healthy environment and at last answer these questions

Q1 - Are they male or female?

Q2 - What socio-economic or ethnic group do they belong?

Q3 - What levels of education have they completed?

Q4 - What is their marital status?

Q5 - Do they have children?

Q6 - What age group?

Q7 - What is their religious preference?

Q8 - What are their lifestyle preferences?

Q9 - What kind of hobbies do they have?

Q10 - How do they spend their free time?

Q11 - Do they tend to be conservative or liberal in their lifestyle and political beliefs?.

Q12 - Are they generally introverted or extroverted?

Q13 - How much do they make in a year?

Q14 - Can they easily afford your product or service?

Q15 - On what do they regularly spend money?

Q16 - What types of occupations do they hold?

Q17 - Are they part of a particular industry or profession?

Q18 - To what groups and associations (real and virtual, personal and professional) do they belong?

Q19 - Is there a list of them that might exist somewhere?

Q20 - What are their beliefs?

Q21 - What values do they hold dear?

Q22 - What is important to them in their life and work?

Q23 - Where do they hang out in real time — at church, the local coffee shop, the hardware store, civic groups or professional association meetings?

Q24 - What about online in discussion groups, blogs, forums, online networking sites?

Q25 - Do they attend conferences or trade shows regularly?

Q26 - Can you open the yellow pages of your phone book and find several listings that would encompass your target market?

Q27 - What magazines, newspapers, email newsletters, blogs, and professional trade publications

Q28 - do they read?

Q29 - What television programs do they regularly watch?

Q30 - What kind of movies do they see?

Q31 - What kind of online videos do they view?

Q32 - With whom do they do business on a regular basis?

Q33 - Where do they network online and offline?

Q34 - Who are their “natural referral partners”, or other businesses who cater to the same target market but offer a different service?

Q35 - Whom do they trust and respect?

Q36 - How do they prefer to interact — in person, by email, by webconferencing?

Q37 - Are there buzzwords or industry-specific terms that they use frequently?

Q38 - What gets their attention?

Q39 - What are the key issues/problems/concerns keeping them awake at night?
Are they in enough pain that they’re willing to pay you to solve their problem?

Q40 - Where are they seeking assistance to help solve the problem?

 

Q41 - What kinds of products and services might they purchase to help solve this problem – books, magazines, coaching, consulting, etc.?

Well, these questions look too much at first glance, even sometimes we don’t know this much about ourselves…  

In the end, answer of these questions can carry your business strategies, planning, decisions to the right direction.